Hi. I'm James.

Designer, writer, traveler, wine-lover, culture nerd, runner, husband, dad, etc...
Jefferson Vineyards
Jefferson Vineyards Meritage, I'll drink to that!

What's My Story?

Hi. I’m James  … a multi-discipline designer,  brand strategist, facilitator, illustrator, and photographer and founding partner + creative director at Hersick + Webster Creative Partners–a brand marketing agency … as well as sometimes writer…

How does that make me qualified to write about wine?

Aside from designing a label or two and branding a bunch of restaurants around the world… It doesn’t.

I’m not qualified or certified to any degree to be a professional wine critic, writer or otherwise. I’m just passionate about stories and the history of wine is overflowing with them … past and present. Doesn’t hurt that it’s pretty damn delicious too!

Did I mention my passion for American history too? Conveniently, I live where the foundations of our country and the Northern VA AVA overlap. Lucky me! George Washington and his brothers pretty much owned everything around here.

Travelling, exploring and going outside to play in nature are also passions of mine. I’ve lived most of my life surrounded by the mountains where the Potomac and Shenandoah rivers collide. It’s beautiful (don’t trust me, trust in Thomas Jefferson) so naturally, its great for growing wine grapes.

All of these passions and randomly collected stories of our history come in really handy when I play tour guide when my wife’s family visits from California.

I hope they entertain you too.

The Rating System

1 star

1 Star

Do I really need to explain this one?

Don’t do it.

Just don’t

1 star1 star

2 Stars

I’ll finish the glass.

What else is there to drink around here?

1 star1 star1 star

3 Stars

Good. Drinkable. Maybe I’ll have it again in the future.

It might or might not be my thing, but I won’t hold that against it.

1 star1 star1 star1 star

4 Stars

This is really good. Stock up! Hoard.

 Tell only those you want to share with.

1 star1 star1 star1 star1 star

5 Stars

A historic wine.

One for the ages.

Stories will be told long into the future.

Empty Bottles



Stories Written

Travel Highlight Reel

Recent Stories

The latest ramblings of a wine-loving American.

An Interview with Winegrower Nate Walsh

An Interview with Winegrower Nate Walsh

Exploring the art and science of elevating experiences at Walsh Family Wine. I met Nate Walsh late last year and quickly became a big fan of what he and his wife Sarah are building with Walsh Family Wine. Here's a chat about working with wives, music, college, and ......

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Dinner with Steven Spurrier

Dinner with Steven Spurrier

Intentionally Unintended Consequences. Life happens. For a bunch of guys hanging around Philadelphia with each other in 1776, declaring Independence from England was surely not what most of them thought they’d be doing when they sent a few disgruntled letters to the...

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Book Report: Mint Juleps with Teddy Roosevelt

Book Report: Mint Juleps with Teddy Roosevelt

Mint Juleps with Teddy Roosevelt: The Complete History of Presidential Drinking Rating: 3.5 outta 5 Author: Mark Will-Weber Words about words: Let's say you're not entirely like me. Meaning that reading presidential biographies is not something you do for fun and...

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